Jono Waks is a new product lifestyle expert who has regularly appeared on VH1, NY1, The Style Network, Associated Press, and LOGO television, in addition to other digital and broadcast networks. As a MoxieQ TasteMaker, Jono brings his 20 years of experience in discovering and launching new products to further showcase many amazing female entrepreneurs and their innovative products.
Often celebrity-driven and glamour-focused, Jono launches consumer products, organizes backstage and red carpet press coverage, as well as launches new products for brands ranging from boutique to international. Jono specializes in one-off, unique short-lead media projects and is able to guide clients through a cluttered daily news cycle.
Jono founded Jono Productions in 1999 as a fully integrated publicity company dedicated to getting the word out quickly to the dailies, the weeklies, and bloggers as well as entertainment & news programs.
With over 20 years in the industry, Jono has the ear of senior editors, top reporters and seasoned television producers. Brands rely on his extensive relationships with thousands of other brand publicists, fashion houses, print, broadcast and digital journalists in order to maximize resources, extend reach, and facilitate greater press exposure through brand collaboration. Jono also assists brands both in selecting live events to sponsor as well as maximizing the sponsorship through media coverage.
In addition to his client-based work, Jono also proudly produces Product-n-Press, a multi-brand media fair with over 150 journalists in attendance – representing the full spectrum of the lifestyle, entertainment and business press. This event happens multiple times a year and is a cost-efficient, time-efficient way for brands to maximize their editorial opportunities and explore new media connections. In addition to the live events, Product-n-Press.com is an open but curated site featuring new consumer product to its journalist members. Coded like a dating site, brands and journalists are matched by compatibility and receive regular updates from the system. Currently, over 300 journalists and 200 brands participate and each month it steadily grows.
